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Blink
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BLINK IN DEEP

Raising Awareness
Launching Innovation
"Ingredient Branding"
New Life


"We’ve been here forever, but our brand is a bit stale. What can we do to create some excitement and bring more people through our doors?"



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raising awareness

In-depth research with loyal and potential new users led to a refreshed brand positioning statement and logo forward



BLINK IN DEEP > New Life: University Mall






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